Head of Growth Marketing and Insights

The List is looking for a full-time Head of Growth Marketing and Insights to join our team. This role is based out of El Segundo, California. As Head of Growth Marketing, you will be responsible for scaling The List Growth Marketing Team, driving strategy, setting priorities, expanding capability, growing a world-class team, and delivering on ambitious revenue goals. You will grow the company’s revenue base by working at the intersection of business, technology, data, analytics and marketing. You will have accountability for all insights on marketing channels, including paid search, SEO, paid social media, display advertising, retargeting, as well as analytics and insights. You will work with The List’s executive team to set long-term growth strategies and guide the company’s growth trajectory.

What you’ll do:

• Guide the organization, prioritization, and focus of the growth team members
• Work cross functionally with key stakeholders across the company to set and execute the strategy and roadmap for growth
• Determine the KPIs and build the dashboards that each functional area of the Growth Team needs to execute effectively in the context of the larger goals of the team
• Create playbooks and training modules for the successful development of growth skills and initiatives across product, SEO, SEM, funnel optimization, digital marketing, etc.
• Guide the team in maximizing and maintaining the impact of all successful growth experiments via playbooks, automated systems, and dashboards
• Oversee the hiring of new team members as the team continues to scale
• Position the team to support the needs of new verticals as The List continues to expand its sales channels
• Build revenue projections and align the team behind weekly and quarterly goals
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to the organization on strategy

Who you are:

• Highly motivated by the prospect of scaling a hyper-growth company while leading a team
• An extremely quick, strategic thinker with exceptional experience leading highly analytical teams
• You must be a world-class individual contributor, team player, inspirational leader, and entrepreneurial-minded person to thrive at The List in a leadership capacity

What you’ll need:

• Demonstrated experience growing revenue at scale via performance marketing within a B2C company
• You must have a best-in-class, analytical and data-driven background in a STEM field (credentials from a top university preferred)
• Extensive experience interviewing candidates for analytical positions and a keen eye for talent
• Strong experience leading analytical teams at rapidly growing businesses is required; proven experience as an entrepreneur is preferred
• Experience leading and scaling cross functional, dynamic teams
• A strong ability to build highly effective training sequences for diverse skill-sets
• Experience guiding and executing functional specialization within teams, including setting and monitoring KPIs that both reflect clear division of responsibilities and larger team goals
• Demonstrated analytical rigor. You must know how to quantitatively analyze and optimize marketing programs and growth initiatives
• A lean, data-driven, process and KPI-oriented mentality is critical
• You must have a strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You must be extremely persistent by nature and unwilling to let your team lose or leave problems unsolved
• You must have excellent verbal and written communication skills

Please Send:

• Full name
• Email
• Phone
• Resume

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